Baby Friendly is Best for Weston

The Maternity Unit in Weston General Hospital has been awarded a Certificate of Commitment in its first step toward gaining international recognition from the UNICEF (United Nation's Children's Fund) Baby Friendly Initiative.

In the UK, the initiative works with health professionals to ensure that mothers and babies receive high-quality support to enable successful breastfeeding.


Lucy Webb, Infant Feeding Specialist Midwife, said: “Breastfeeding protects babies against a wide range of serious illnesses, including gastroenteritis and respiratory infections in infancy as well as allergies and diabetes in childhood.


“We also know that breastfeeding reduces the mother's risk of some cancers - although mums might be more interested in hearing that it's easier, cheaper and simply less hassle than bottle feeding.”


The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme, which provides a practical and effective way for health services to improve the care provided for all mothers and babies.


The Certificate of Commitment recognises that a healthcare facility is dedicated to implementing recognised best practice standards.


“We are delighted that Weston has received this award,” said Baby Friendly Initiative Programme Director Sue Ashmore.


“Surveys show us that most mothers want to breastfeed, but don't always get the support they need. Mothers in Weston have the satisfaction of knowing that their midwives are aiming to provide the highest standard of care.”


For further information, please contact Caroline Welch on 01934 647091